Analogue was approached by Steve Shine with a view to helping articulate his ‘personal brand proposition’ and create a brand look and feel to support his new business aspirations. Steve has had a distinguished career in the utilities sector, being Managing Director of EDF Energy from 2000 to 2003 and more recently COO of Thames Water where he was awarded an OBE for his services to the water industry in the Queen’s Birthday Honours list in 2010.
The Key to the success of Steve’s personal brand is being true to who he is and his known characteristics.
Through several interviews and desk research we netted down Steve’s brand essence to “Empowering Performance”.
This positive and forward thinking statement was combined with a bold, graphical icon, that encapsulates his progressive and driven nature. Empowering performance, along with the icon take presidence over Steve’s name on all stationary, representing that it’s not who he is, it’s what he does that really matters.
Steve’s business cards are one of his key communication tools. The exterior has an elegant and refined appearance yet it’s vivid and electric blue core serves to echo his powerful and positive personality. As well as a producing the visual identity and stationery we provided Steve with a comprehensive brand guideline document that will allow him to easily and correctly apply his identity to all applications across all media.